What is Search engine optimisation

geekWe live in a day and age where simply building a website is not sufficient enough to ensure people can find your website online. Gone are the days of brick and mortar businesses, or at least should we say they are well on their way out. So now we turn to online and how you can get more people to your website? There are many options such as content marketing, pay per click, banner advertising and of course SEO or search engine optimisation.

 

It’s essentially the process of optimising your website to ensure it ranks higher in the search engines and receives more organic traffic.  This is normally split into 2 parts that are known as on page SEO and off page SEO. The former being all of your website content needs to be optimised, the latter being the building of links pointing to your website. To find out more please visit seo singapore