Genesis AR

genesisThe gaming area has become an industry to be reckoned with and within the whole overall market card games has seen a huge amount of growth over the last decade. While they have always been popular, over the last few years this niche has become more popular and in demand than ever. More consumers are looking for ways to enjoy playing games without the traditional controller and TV.

There is no dispute about how popular card games have been within society when you look back over time. Pokémon, Yu-Gi-Oh, football trading cards, baseball trading cards are all examples that have been huge markets over history, and still have strong fan bases today. There are even plenty of modern examples, Cards Against Humanity was released and has become a cult hit, turning over multi-millions in revenue each year. This shows the market is there for new entrants and plenty of opportunity to be had.


Introducing Genesis AR, while still in the process of bringing the card game to market, the team behind it is looking to revolutionize the way people play card games. The game sticks to its traditional roots, focusing on building up collectible deck to improve it and creating the best possible variety of cards, however it comes with one difference. Through the use of your smartphone and augmented reality, it brings the game to life. You will watch the battle unfold in front of your very own eyes, and let you experience card games in a whole new different way.



Thanks to technology further advancing within this field, what use to be a dream of the past is a reality of today. If you do not understand what augmented reality is, it is “The process of superimposing digitally rendered images onto our real-world surroundings, giving a sense of an illusion or virtual reality”. Just imagine how immersive this will make playing the game, this cutting edge technology is becoming increasingly common but still not mainstream yet. Luckily with the ideas behind games such as Genesis AR, the market should latch onto the technology and open up a new booming market sector.

The trading card game is set to be officially launched via a Kickstarter expected to be announced within the upcoming weeks. It really is an exciting time for the gaming market. New technologies are becoming increasingly more in demand, after the splash made by the Oculus Rift, it is obvious new technologies are openly welcomed into the gaming industry.



The combination of augmented reality and card gaming is a winning combo. The evidence of demand within the card gaming industry is clear, and with augmented reality taking further steps to becoming a staple technology to be used in the industry, it is reasonable to think both are ideal partners.

The future looks bright, and I believe Genesis AR may just be the next big thing within gaming, as consumers look to adopt new technologies, a trading card game may just be what is needed to bring augmented reality to mainstream.