Category Archives: white hat SEO

Everything you need to know about white hat SEO

newsIf you have any relation to the world of business at all, chances are you’ve heard of the term SEO and its importance to websites. Do you really know what it is, though? There is so much confusion and misunderstanding around SEO these days that most people have trouble defining it clearly. To find out more please visit white hat SEO expert

To help clear things out, SEO stands for ‘Search Engine Optimization’. In a nutshell, SEO can be defined as the process of getting website traffic from search engines ‘organically’, or without having to pay for it. The organic ranking is determined by all the major search engines based on the relevancy of the search result to the user’s intention. The most relevant results always rank at the top of the search page. Therefore, the only thing a business can do to rank at the top positions is to convince the search engine that its content is relevant. The process of making your website appears relevant is called ‘optimization’ and there are several ways to achieve it.

Before we get into the ‘how’, let us first define the ‘why’. Now that we have a clear understanding of what the term means, let us explore the reason why businesses really need SEO. It is a fact that every business should be where its target audience is. Statistics reveal that there are over two billion people online nowadays and at the same time 93% of all online activities start on a search engine. Therefore, search engines are the place to be. Fantastic, but guess what, your competitors know that too and they as well appear on all the major search engines. In order for you to stand out from the crowd and be easily found on those platforms, you need to invest in quality SEO.


There are numerous ways to go about SEO, some are good and some not so much. The right way, also believed to be the ethical way, is called white hat SEO and is what agencies like newApps specialise in. White hat SEO includes the security of quality inbound links to your site, the creation of original, long-form quality content, the use of keywords, and the right site organisation so that search engines can crawl it quickly and easily.


In today’s competitive online business environment, finding the right SEO expert is of utmost importance. Many will use the confusion around the meaning of SEO, which we discussed earlier, to claim that they can do the job, so make sure to do a thorough background check and ask your prospective SEO expert what methods they are using. The newApps agency is a one-stop solution for all your white hat SEO needs and promises to get you ahead of the competition by using pure, quality SEO techniques. To find out more don’t hesitate to visit you can get started here or why not get in touch with one of the team who will be more than happy to help.  You can also follow them on Facebook and Twitter