Benefits of Technology

The mind of technology is breeding grounds for new inventions, while the benefits with technology serve to make life so much more interesting than, say a hundred years ago. I have to admit sometimes I wonder if it’s more enjoyable.

What would we do in today’s society without the benefits that technology provides? A year or so ago I stopped at a yard sale. Among the various things for sale, there were a few science fiction books a man was selling, claiming he was selling them for his son.

As I was paying for the books a statement made by the man at first angered me. Then a feeling of pity replaced my rising anger. Obviously, this man had little tact and was no salesman. Mostly I believe I felt sorriest for his son.

He said he wondered what kind of mind would read such trash. One thing for sure, if we all had such closed minds like this man’s, we would still be in the horse and buggy days. Like the man said, none are as blind as he that refuses to see.

The state of imagination, combined with a hunger to explore, has sent men to the depth of the seas, and then raised him to the height of the stars. An ability to imagine something combined with the hunger to turn that “Idea” into a reality this is what drives the science of technology.

Technology can be a double-edged sword, with the convenience and ease of life that they help provide. As in most things, you have to take the good with the bad. Unfortunately, intelligence and imagination do not run only to those with good intentions.

The mind of the thief that would steal from you, as well as the vicious malcontents that design malware to do harm, these to take advantage of technology and turn it to the detriment of you and your property.

As a matter of fact the benefits of technology are all around us, from waking in the morning, to making a phone call, driving your car, or logging on to your computer. I can find few things where technology does not benefit in one means or another.

Even life has been extended due to the benefits of medical science and technology. The breakthroughs in medical equipment and technique alone in the last fifty years surpass those of a thousand preceding years.

As in the way of things, one man throws the ball as far as he can, then others pick it up and run with it as far as they can, then passing it on to others, who do the same until the goal is achieved. To that end, I say thank God for dreamers.

6 Email Marketing Tips For Small Businesses

Which of the online marketing method do you think offers the best return on investment (ROI) for small businesses: social media, SEO or paid search?

Actually, the answer is none of the above.

Email marketing is ranked as the marketing channel which produces the highest ROI with 68% of companies ranking the return as good or excellent, according to the Email Marketing Industry Census 2014. The census stated that revenue directly attributed to email has increased by 28% in just the past year.

For small businesses looking for the best bang for their marketing buck, email should be the top of their list. If you ready to make your into email marketing, here are six tips that you can use to maximize your results.


Email Marketing Tips

#1 Welcome Your New Subscribers

When someone signs up for your email newsletter you should send them a welcome email which introduces them to the brand. You may even want to send them a free gift or discount code as a welcome gift to signing up for your email newsletter. This first email should also tell your new subscribers what they can expect when they sign up for your newsletter. For example, will you email include promotions, tutorials & tips or case studies?

#2 Use a compelling subject line

The subject line of your email is one of the biggest factors in whether or not your email marketing will be successful. Why? Because if your subject lines isn’t compelling then no one will click through to read your email. Some ways to improve your subject line include the following:

Add scarcity – People are naturally loss averse which means that if they think they may miss out on something they are more inclined to take action. You can take advantage of this trait by using scarcity. For example, making only 100 of a particular package available or having an offer that ends at midnight. When there is finite number of products available or a time limit on when action needs to be taken, people will want to at least open the email to find out if it is of interest to them.

Ask a question – Asking a question works because it gets the reader thinking about how the problem applies to their own lives. Immediately they will be able to see the practical benefits of what you are offering in the email, because it is specific to their own situation.

Use a how to subject line – How to subject lines are written in the format “How to drop six pounds in six weeks” or “How to use explainer videos to get 300% more leads”. Make sure that when writing a how to subject line that you focus on the end benefits rather than the methods used to achieve them.

Include the receivers name – There is saying that there is nothing sweeter in the world than the sound of our own name. Including the receivers name in the subject line can make it significantly more likely that they will open the email.


Email Marketing Tips2

#2 Make The Content Easy To Read

People are time poor and don’t always have time to read a lengthy text heavy email. You want to make your email scanable by including sub headlines and bullet points. A good approach is to create a “two speed” email which features sufficient content for people who like detail but can be scanned by people with less time on their hands.

#3 Consider Segmenting Your List

If you haven’t done email marketing before the idea of creating multiple email messages for each specific customer profile may seem daunting. However, segmenting your list is actually one of the best ways of increasing the return on investment of your newsletter. For example, if you were running a local gym, young men in their twenties may have very different goals that they want to achieve than a woman in their fifties. For the latter group you may want to send out information about the latest Yoga group or Zumba class, for the former that new weight bench or cross training equipment might be of more interest. Segmenting is also useful if you operate a national business but you want to send out content which is specific to each of your local sites.

#4 Keep it personal

People buy from local businesses precisely because they aren’t a faceless brand. Take advantage of this by showing off the human side of your business. Include personal anecdotes and stories about what is happening in your company. This will help you to create a more personal connection with your readers. Stories also tend to be more interesting than dry content which means that people will actually start to look forward to reading your newsletter.

#5 Make it mobile friendly

53% of all email opens now occur on a mobile phone, according to the Experian Q3 Quarterly Email Benchmark Report. That means that ensuring your emails can easily be read on a mobile phone is critically important. If you are using a template for your email newsletter check that it uses responsive design. This will mean it adapts to the smaller screen of a smart phone.

#6 Add a P.S.

We assume that when people receive an email they will read it from top to bottom. But in fact, many people will read the top, then skip the main content, and read the bottom of the email. If you are presenting an offer in the middle of your email then there is a good chance that they won’t see it. The solution is to add a P.S. to the end of your email where you can reiterate the offer that you made in the body of the email.

The final ingredient in a successful email marketing campaign is to test.  Use A / B testing to send out variations on the same email where you change only a single element. This may mean using a different subject line but the same body for the text of the email. Or you might try adding a P.S. in one email but leaving it out another. By testing your emails you will be able to see what works, and just as importantly, what doesn’t. By making small but consistent improvements to your email you can maximize the return on your marketing budget.




Big Data as a Service

logoThe entire market is now buzzing with new revolution about the Big Data for the sales & also Big Data as a Service as well as marketing. On the other hand, there are several companies that are yet to embrace this. For some, these are seeing the latest revolution as the conflict with the CRM or even they consider that they will just be drowning in more additional data. We need to take a quite close look about how does Big Data affect you. However, the fact is that Big Data may be the asset to the sales organization in case it is evidently understood; & these are also definitely touchable returns for be gained.



Big Data is mainly about the predictive analysis which also determines different kind of buying trends related to the customers. So, for various small thinkers about the conversation may be the salespeople that already know customers, hence what do know about information can be possibly these?’ Yes, few salespeople also know about customers as we also need you to get the bigger thinkers. Moreover, it is also not about the current customers, it is even about the new customers that you also have never secured.


Cloud Big Data


There is a question that every IT department must decide for themselves: is it mainly reasonable to always transfer the existing applications for the cloud? Also, is it actually reasonable to always develop the latest applications that are using the technologies of cloud? There is no doubt that Cloud Big Data is extremely huge & also discussable topic which no reasons that need to talk about different kind of advantages as well as disadvantages to use the Cloud. It is mainly impossible for collecting all requisite data while it is also quite enlarged. Many companies may rarely store it to let alone as well as to utilize them quite effectively. Hence, as the result, there are also some needs to be the some kind of fix for them.



On the other hand, there are several companies which also help with the big data. Irrespective of the fact that it is quite storing as well as leveraging it, so you may also get the access to entire data once again. It will also mean to get the data entirely on the demand. So, you may also get the workflow which can be also utilized for the reason that data is completely condensed.



If you’re looking for one of the best big data as a service companies then look no further than you can read more about the great features here  or why not check out how their technology works here.  They have some great pricing plans and if you have any questions at all their support department would love to hear from you.

Simple task manager

debugleThe process of Task management is the most common term that is used among both the small as well as the large businesses now a day. Hence, the software Simple task manager is regarded to be an awesome tool for proper task management.  The world also demands great amount of rewards & profits from the businesses as whole. The company should also be quite diligent while attempting to reach the goals, the deadlines of project, and various other deliverables. However, Processes that requires to get perfectly streamlined to meet the enhancing demands of the clients or the customers. Technology also has opened several opportunities meant for the businesses that can experience the rapid growth. Such kind of growth also makes every day with the processes to be highly complex. However, the Simple task management will also make really a great difference in speed as well as the accuracy that is involved to accomplish the entire process of business.


Through implementing various tools for the enhanced management of the employee responsibilities, productivity of the individual may also be boosted for creating additional & desirable results. Also, the employees are also able to arrange the responsibilities. Enhanced collaboration also makes it simple to meet the various deadlines and also to have the completion of improved project. When it is combined with the effective program of issue management, consumers will also get efficient service.

Download hp printer drivers

hp printer driversDrivers are considered as the integral part of every computer devices. You can also try to download hp printer drivers and it may even create headache especially for the reason of that how many different versions are available online. These days, on the other hand, we also have the simple & easy way to make sure not only the printer drivers get perfectly correct as well as up to date, however all other drivers. However, it is also very simple to see that drivers are incredibly important so you would also understand that what they will do.


Hence, for reason that you there are several makes as well as models of different devices, the printers are also included, the computers basically work with the device on the most basic level. These will send the generic signals from the device where the driver then they will also translates them in the commands as well as in the functions that can be easily understand by the device. Without any kind of proper, perfect as well as the working driver, so you are not just missing out from some of best & the key features that the device need to offer however you are also highly disposed to various errors.

SEO for blogs

seoAre you actually missing out some serious & really effective traffic just for the reason that you don’t understand that how to perform effective SEO for blogs? I clearly remember when we use to get started in the field of blogging, and generally I only wrote my posts & then I use to sit and scratch my head by wondering that why people does not come & find me at their own. Luckily, now with the help of below mentioned lessons, and to have the healthy stream of the visitors to the blog, one should follow key principles of the SEO for blogs.

  • Title: title of the blog post mainly is regarded as key considerations while it is about SEO for the blogs. Various Search engines such as Google, Bing, Yahoo and others are the place of high importance on title whenever they will rank the web pages, hence you should always be certain that title of the blog post is perfectly optimized to consist the keyword that you are usually targeting. It said, you will also wish to preserve proper balance between to have the optimized title for different search engine, and also to keep this appealing for the readers perspective as well.